Hershey: Carrier relationships and capacity commitment
Capacity
closer relationships influenced willingness to commit assets and accept loads when capacity was constrained
A 2007 study based on data and expertise provided by The Hershey Company found that closer shipper-carrier relationships significantly influenced carriers’ willingness to commit assets and accept loads during periods of constrained transportation capacity. The researchers did not find that relationship closeness automatically improved on-time performance, an important qualification that makes the study particularly useful here.
- Study
- Shipper-Carrier Relationships and their Effect on Carrier Performance
- Authors
- George A. Zsidisin, M. Douglas Voss and Matt Schlosser
- Published
- 2007
- Journal
- Transportation Journal, Volume 46, Issue 2, pages 5–18
- Research basis
- Data and expertise supplied by The Hershey Company
- Research type
- Peer-reviewed academic journal article
- DOI
- 10.5325/transportationj.46.2.0005
We show both findings. The study is one of the strongest credibility sources on this site because it is an actual journal article rather than carrier marketing.
Closer relationships did not show an effect on carrier on-time performance.
Closer relationships did significantly influence carriers’ willingness to commit assets and accept loads when transportation capacity was constrained.
Other research and case studies
All research →How can Goldmax do this for us?
Capabilities, lane evaluation and the one-lane start.